Articles
Striata Launches Striata Application Platform 2.5 - ( Feb 2006 )
[JOHANNESBURG, FEBRUARY 2006] - Striata, specialist developer of eBilling and eMarketing software, is launching the
latest version of its Striata Application Platform, which features a number of functional enhancements that further
improve and simplify this highly successful application.
With high volume messaging as a core competence, the Striata Application Platform is ideal for the distribution of
time-sensitive information such as bank statements, billing invoices, subscription renewals, promotional offers and
pricing or product announcements. Comprised of three suites (Striata eBilling, Striata eMarketing and Striata eContact),
the Striata Application Platform also enables the effective management of inbound electronic communication.
"The Striata Application Platform has a proven track record for freeing organizations from the capital investment and
complex logistics required to communicate effectively through electronic channels," says Nic Ramage, Striata Chief
Technology Officer. "Our flexible, robust and scalable messaging solutions address the key challenges of effective
communication for any customer-centric organization.
When designing Version 2.5, we focused on improving the application's ease of use. The MyStriata interface has been
redesigned and is fresh, user-friendly and easy to navigate.
Various product names have been simplified, for example the Keymail Decoder is now called the Striata Reader. In
addition, step-by-step Wizards guide users through specific processes, providing those responsible for both marketing
and billing messages with a functional, self-service interface."
Alongside the new application version, Striata is releasing its online training portal. Striata Learning will provide
users of various levels, with fully comprehensive web-based training courses.
Specific modules of the application have been enhanced. The Profile Manager on Version 2.5 provides a repository for
customer information, from which campaign lists can be extracted according to specified customer profiles.
"This enables the client to create personalised marketing messages based on customer profiles, and in effect build
stronger client relationships," says Ramage.
One of the key benefits of the enhanced application is access to detailed activity reports, which provide invaluable
information to the teams involved in customer service and data management.
Using information obtained from these reports, customer profiles and preferences can be updated and in addition, the
'subscribe' and 'unsubscribe' functionality ensures your communication complies with electronic messaging practices.
Striata has extended indexing functionality within the system to make it easier to setup and maintain indexing fields
for search and resend functions on the Messaging Engine. This provides a powerful tool in managing customer requests
for copies of documents or messages.
"Within the Striata Application Platform Version 2.5, there have also been a number of Striata eContact enhancements, to
further enrich the ability to manage inbound email messages within your organization. This includes HTML format
replies, multiple email attachments, agent signatures and additional functionality." says Ramage.
"Aimed at maximizing revenues, improving brand awareness and optimizing business efficiency, the Striata Application
Platform provides a rapid, measurable return on investment," concludes Ramage.
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